Comparison
An honest side-by-side. We'll tell you where Figma wins too.
TL;DR
Choose kiro if you want a dedicated client review platform — website annotation, video, PDFs, audio, approval workflows, and AI — without requiring your client to create a Figma account.
Choose Figma if you need design collaboration inside Figma itself — prototypes, design specs, dev handoff, and component libraries that live where the design work already lives.
| kiro | Figma | |
|---|---|---|
| No client signup needed | ✓ | — |
| Website canvas | ✓ | — |
| Video canvas | ✓ | — |
| PDF canvas | ✓ | Partial |
| Audio canvas | ✓ | — |
| Photo gallery canvas | ✓ | — |
| Image & design annotation | ✓ | ✓ |
| Kiro AI auto-review | ✓ | — |
| Formal approval workflows | ✓ | — |
| Design tool & prototyping | — | ✓ |
| Dev handoff & code inspect | — | ✓ |
| Component libraries | — | ✓ |
| Free plan | ✓ | ✓ |
| Pricing model | Flat per-workspace | Per-editor seat |
Pricing — for a team of 5
kiro Studio
$79/mo flat
Flat. 5 seats. Stays flat as you add more.
Figma Professional (5 editors)
~$180/mo
Per-seat math. Scales with team size.
Where kiro wins
kiro is purpose-built for client review. Clients leave feedback without a Figma account and without paying for a seat. Website annotation, video, audio, PDFs, and photography galleries — formats Figma doesn't cover. Formal approval workflows with named approvers and an audit trail. Kiro AI reviews every canvas automatically. The flat Studio plan doesn't scale with seat count.
Where Figma wins
Figma is the industry-standard design tool. If your team designs in Figma and reviewers are designers already in the Figma ecosystem, native comments on prototypes are a natural fit. Dev handoff, code inspection, component management, and prototyping are unmatched. Figma is a design platform; kiro is a client review platform.
kiro is for
agencies and studios who need client sign-off on websites, video, PDFs, and design deliverables without requiring clients to create accounts.
Figma is for
design teams reviewing Figma prototypes internally with designer and developer collaborators already in the Figma ecosystem.
Decide for yourself.
Set up your first canvas in under a minute. Free plan, forever.